I think it sucks personally. I know it will help support the area, but it also is going to speed up the commercialism that already exists. When you read a Frommers book, it always says something to the effect of "Get to Playa before it it gets overdeveloped, this once sleepy fishing town" ect. I know it has been about 10 years since the sleepy fishing village was in full effect, but it just saddens me the level of development that has gone on. Really sad. This is the one big reason I choose to chill in Akumal on my last vaca and not bother to run into Playa.