I've been going to Playa since '96. It wasn't a "sleepy fishing village" then and I think it has only gotten better as years go by. I get enough of the "real Mexico" in Chetumal, I enjoy Playa for what it is. I don't think it'll ever be another Cancun, although I like Cancun, just because of the way the town's configured. Most high-rise hotels are outside of town. Doesn't the city have regulations that prevent high-rise structures and billboards in town? I believe that most of the growth going on will be positive for the city as long as it's controlled growth and it preserves the town's ambiance.
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