We have never rented from anyone in Tulum. However, I can tell you that Executive shares their vehicles between locations. Last time we rented in Playa, with no prior reservation, they had a shortage of suburbans in town because much of their inventory had been sent to Merida for a big convention. I'd think that Tulum would have a decent selection, just book online before you arrive and you should have no problems.
For what it's worth, the Executive office is located just North of the city on Carretera Federal 307.
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